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China become an independent school in the Chinese market since its entry into the Chinese market. With its new British classic product style and accurate market positioning, Edenbo apparel has used the international marketing concept of "franchise", and has established itself in the Chinese mainland market with new sales methods, high level shop procedures and modern logistics distribution system.
A jacket, a cotton wisp, a cape, or even a T-shirt, like the modern architecture of Edinburgh, shows off the fantastic and changeable Scottish style. The leisurely and free plaid skirt is perfectly combined with the fashion taste of tuxedo, the comfort and harmony of nature, the self-esteem of ancient castle, the mystery of ancient church, the meaningful fragrance of brandy and the mellow taste of culture and art. With exquisite fabrics, fine workmanship, unique style design and unique fashion style, aiding family fully embodies modern men's unremitting pursuit of career, self respect, publicity of personality and meticulous enjoyment of life
Hong Kong Edinburgh International Investment Group Co., Ltd. is located in the prosperous and splendid Financial District of Hong Kong. Its diversified development strategy involves many fields, such as clothing, textile, real estate, finance, trade, investment, etc., and is constantly creating industrial legends.
Edinburgh (China) Limited is a member of Hong Kong Edinburgh International Investment Group. The company has launched the three men's clothing brands, edenbo, crisis and edensega, to expand the Chinese mainland market. Since its entry into the Chinese market in 1991, edenbo has been firmly committed to the idea of "building chain Monopoly carriers" and adopting advanced franchising marketing techniques to develop the Chinese mainland China market.
After more than ten years of hard work, the company has set up three world-class product design and development centers and dozens of production plants in London, Hong Kong and Fujian, China, bringing global fashion to China. The strong designer team and large-scale production reduce the cost of products, which not only provides a strong guarantee for the unique marketing strategy of "new products on the market continuously", but also benefits the vast number of consumers and franchisees. At the same time, the company has established more than 20 provincial marketing centers in the mainland market and more than 1000 franchised stores and stores in shopping malls in major cities all over the country by using the internationally popular franchise marketing concept, new forms of marketing techniques, high-level store process and modern logistics distribution system. In addition, the company also adopts the international modern enterprise management mode, fully introduces CIS strategic engineering, and has passed the ISO-9001 (2000 EDITION) international quality system certification.
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