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Beijing Ayu Beidou Clothing Co., Ltd

Date:2021-03-10 View:304

A small woman who loves to watch cartoons, likes cute little things and loves rock and roll. She interprets the fashion of small cloth and small plate buckle with her own understanding of beauty. She also creates a clothing brand and a paradise for Chinese girls by her own name. She is Ayu.




Pay attention to Ayu, not only because of its Chinese elements, but also its growing experience as a brand.




Chinese feelings +x




A you, who was a senior, began to contact with painting, but he was a computer major when he was in college. His first occupation after graduation was the Secretary of a joint venture, and then he did sales management in the commodity department for two years. All this seems to have nothing to do with her subsequent business, but maybe it is destined that she is a person who lives for her personality. One day she will become the most dazzling butterfly like a cocoon. Listen to the conversation of Ayu, repeat the most is "happiness" two words, maybe make a little flower cloth dress as a small handicraft industry, is the happiness that Ayu wants.




In the early 1990s, at an exhibition in the North exhibition, Su Ren leather products first participated in the exhibition, and you liked it at a glance. Ah you think that as long as it is a girl, she will love those little things. "I went to the studio of suzeren, which was very small at that time, and the basement. There are all small handicraft workers, and workers are flying. Looking at them, I felt so happy, so I helped to wear leather, rope, and made a few small bags, engraved their own name on it. " After realizing the happiness she never had, Ayu also understood that this is the life she has been pursuing.




In 1995, Ayu gave up his past work and devoted himself to his own business. The next year, she finally had her first store, and a group of little women who love little cloth are pursuing their dreams. From 1996 to 1997, "the shop of Ayu" was sold in front of the store, and the back was made, which were all very Chinese style clothes. At first, it simply made the finished products with their own ideas "flying by needle". Later, they gradually went to the standard market. One shop opened, and the way of starting a business of Ayu also went to the right track. In 1999 and 2000, the shop of Ayu was blooming all over the country. The company has a sales network covering more than 30 cities in the country, with an annual output of 100000.




The reason why people can remember "you" in the flood of clothing is that the brand has always insisted on a certain style - as if adding "X" style to Chinese feelings. Dark and sunny, as if they can be connected into a strange story, but all around the "Chinese girl" around the. The clothes of Ayu pursue nature, inspired by folk, even the lacquer design fragments of Han Dynasty. Each dress has a simple fashion.


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