Yalu Holding Co., Ltd

Suzhou Yalu Holding Co., Ltd. is a well-known brand of down jacket, a well-known brand of winter clothing, the most valuable brand of China's 500, one of the largest down jacket production enterprises in the world, a leading enterprise in the national garment industry, and a garment enterprise integrating R & D, production and sales with multi brand development.            Yalu is a multi brand garment enterprise with down jacket as the core product, integrating R & D, production and sales. The down jacket with its own brand is the main product of Yalu, and its brands include "Yalu", "Yalu · free" and "blue ice". In order to reduce the seasonal risk of down jacket and make full use of the existing advantageous resources, Yalu has started to set foot in the four seasons clothing in recent years, mainly including "easy free" women's clothing, "bevron" women's clothing, "oloway" men's clothing, etc. According to the 2010 Top 100 list of national garment industry published by China Garment Association, Yalu ranked 36th in product sales revenue, 28th in total profit and 35th in sales profit margin. In addition, as a well-known down garment brand production and sales enterprise in China, Yalu has strong comprehensive strength in R & D and design ability, marketing network, sales volume and market share, and is one of the leading enterprises in China's down garment industry. According to the 2010 down jacket industry ranking released by China Fashion Association, Yalu ranks second in the industry. Yalu always adheres to the brand development mode of market demand orientation, independent design as the core, strict control of product quality and continuous improvement of service level as the basis, huge marketing network layout as the support, and efficient supply chain management as the important guarantee. After years of development and accumulation, Yalu has formed many competitive advantages, including brand building, product design and development, marketing network expansion, quality management, as follows: 1. Brand advantage brand is Yalu's core and most valuable intangible assets. Yalu adheres to the design style of "popular and fashion" and the product positioning of "popular brand and national product". Through product design, product display, store design, advertising, signing endorsement and various marketing activities, Yalu continuously improves its brand and product image. As a well-known trademark and famous brand product in China, "Yalu" has become one of the most influential and popular down jacket brands in China. It has won many honors such as "China famous trademark" and "China famous brand". According to the 2011 China 500 most valuable brands list of the world brand laboratory, Yalu brand value is 6.075 billion yuan. 2. Design and R & D advantages Yalu has always attached great importance to the independent design of products. At present, Yalu has gathered a group of senior design and R & D personnel, including a number of professional designers, plate makers, technicians, etc. Yalu always adheres to the design style of "popular and fashion" and the product positioning of "popular brand and national product", closely follows the development trend of market trend, and launches new styles according to the different needs of different levels of customer groups every year. In addition, through cooperation with DuPont, Yalu has adopted DuPont Teflon fabric protection technology certified by AATCC (American Association of Textile Chemists and printers) in the down jacket fabric production process, and launched the "easy care" series down jacket which is waterproof, oil-proof and dust-proof. Yalu also launched jinduorong series through independent research and development. Golden down is a kind of "down" which has the best heat preservation and fluffy degree in the chest and abdomen of waterfowl as the main filling material of down jacket. The down content is as high as 95%, and the down content accounts for 90%. Compared with common high-quality down products, its fluffy degree is higher, so its thermal effect is better. 3. Marketing network advantages Yalu has established a marketing network covering more than 30 provinces and municipalities directly under the central government, and set up a number of wholly-owned subsidiaries throughout the country. By the end of September 2011, Yalu had nearly 3000 stores nationwide. The mass consumption market is the leading target market of Yalu. In the existing stores of Yalu brand, the number of stores in county-level cities and below accounts for 58% of the total number of stores. Therefore, Yalu's marketing network embodies great advantages in both breadth and depth. 4. The advantages of supply chain integration in the selection of noodle and accessory suppliers, Yalu implements a strict supplier evaluation system, and conducts a comprehensive inspection and scoring of new suppliers from the aspects of capital strength, production facilities, personnel allocation and quality management. Yalu purchasing department also reevaluates the qualified suppliers at least once a year, takes the quality and delivery time of goods as the main assessment indicators, carries out comprehensive evaluation combined with the focus of different products, and conducts detailed on-site audit on the qualified suppliers with large supply volume, so as to ensure that the suppliers can provide qualified raw materials according to Yalu's plan and requirements. Yalu will suspend the cooperation or terminate the cooperation with the unqualified suppliers. In terms of product distribution, Yalu has built a new large-scale logistics distribution center according to the growth of business scale, strengthening the distribution capacity. In terms of logistics, Yalu has established a long-term cooperative relationship with a number of strong logistics companies, realizing the effective coordination of logistics and transportation. 5. Yalu has passed ISO9001 quality management system certification and established a comprehensive quality control process. In the process of purchasing production materials, a comprehensive evaluation system is implemented to ensure that the suppliers have certain qualifications, and the raw materials provided by the suppliers are subject to strict quality inspection when entering the warehouse. In the production process, Yalu has formulated a production system higher than the national and industrial standards, and implemented different quality inspection means in the cutting process, sewing process, ironing and other stages In order to monitor the whole process of the quality of each production node, Yalu arranges special personnel to supervise the whole process of the production of the outsourcing manufacturers, so as to ensure the quality of the products. 6. Management advantages Yalu has an experienced, dedicated, enterprising, strong executive force and dedicated management team, which has a thorough understanding of the domestic down jacket industry. Among them, the average working experience of the core managers in the clothing industry is more than 10 years, and they have a high degree of loyalty to Yalu, and can maintain a positive attitude of continuously learning advanced management concepts. In addition, Yalu has established an effective talent reserve mechanism to strengthen the reserve and training of cadres, providing talent guarantee for the sustainable and stable development of Yalu. Adhering to the business philosophy of "winning by innovation, shaping world famous brand", Yalu people are pragmatic and innovative, constantly surpassing. Yalu, as a national brand in China's garment industry, takes "winning by innovation, shaping the world brand", takes "one hundred year strong enterprise" as the strategic goal, takes "branding", "internationalization" and "collectivization" as the business pursuit, and obtains its share in the international first-class industrial matrix. Adhere to the brand as the guide, innovation to promote upgrading, and constantly promote the development of enterprises.