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Meilihua enterprise (Nanjing) Co., Ltd

Date:2021-02-19 View:201

Qianbaidu International Holdings Limited ("Qianbaidu" or "company" together with its subsidiary "group", stock code: 1028) is the second largest high-end women's business and leisure shoes retailer in China (calculated according to the retail revenue of the year ended December 31, 2012). It is engaged in the production and sales of medium and high-end women's shoes in China with diversified design.            The group has four private brands, namely "Qianbaidu", "Yipin", "Sun Dance" and "Mio". It also sells women's shoes through the authorized brand "Naran" and distributes products of "ash" and "JC" brands. The group sells its own products and licensed brand products through department store retail stores and independent retail stores mainly in the first, second and third tier cities in China. It also wholesales its own brand products to its licensed distributors. At the same time, it produces products for international shoe companies through OEM or ODM and exports them overseas.            As the group's first self-developed brand, "Qianbaidu" was launched in the market in 1995, ranking the fourth in China's high-end women's shoes Market Based on its retail revenue in 2012. In February 2013, the Group acquired the trademarks of international famous fashion brands "badgleymischka" and "Mark & James". In March 2013, the group entered into a distribution agreement with Dongguan Gaojie Trading Co., Ltd. and Dongguan JieXi leather products Co., Ltd. to distribute "ash" and "JC" brand products as main distributors, so as to further enrich the group's brand portfolio, improve the group's market share and influence in China's footwear market.            As an industry leader with many brands, Qianbaidu has developed retail network and a wide range. As of December 31, 2012, there are 2166 self operated retail stores and third-party retail stores in the group, all of which are strategically located, enabling the group to understand the ever-changing needs of customers in real time. Through the perfect vertical integration business model, the group enables us to manage all major operation chains including design and development, outsourcing, manufacturing, marketing, distribution and sales of products, so as to quickly respond to market demand.            We operate three production facilities in Nanjing, Dongguan and Suining, and one R & D center in Foshan. Under the leadership of the group's experienced and farsighted management team, the group has a design capacity of 2000 to 2400 SKUs per year for each private brand. Driven by the management team, the group has carefully formulated a number of important business strategies to maintain and expand the group's leading position in China's high-end women's shoes market. These measures include increasing the same store sales growth of retail stores, expanding the distribution and retail network, enriching the brand portfolio, and expanding business through selective acquisitions. We believe that these business strategies will lead Qianbaidu to the peak of re innovation.

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