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Haosha (China) Co., Ltd

Date:2021-02-19 View:233

Haosha is the largest brand of indoor sportswear in China. It mainly designs and produces diversified high-end indoor sportswear products, including water sports, yoga fitness, sports underwear and accessories, which are sold under Haosha brand. Haosha is in an absolute leading position in the three major market segments of swimsuit, fitness yoga and sports underwear in China. In December 2012, the group obtained the user license of the water cube brand of Beijing National Swimming Center. In 2013, the Group officially launched the swimsuit clothing of the water cube brand. Relying on the group's market leadership and brand position in China, clear and focused development strategy, unique and accurate marketing mode, high-quality sales network, rich industry expertise accumulation, efficient operation and management ability, leading professional product R & D ability and unique industry resources, the group stands out among multinational and domestic competitors and achieves sustainable development It's a long-term growth.            Nature, health and happiness are the brand personality of Haosha. For a long time, Haosha has been committed to transmitting and advocating a happy and healthy urban sports lifestyle, striving to bring relaxed and happy all-round sports life experience to urban people, and becoming a world-class leading brand of indoor sports representing profession, vitality and fashion is the brand goal of Haosha. From 2015, Haosha will implement the strategy of sports health industry in an all-round way, focus on the development of mobile Internet applications and big data applications, interact online and offline, synchronously promote the establishment of each system of sports health ecosystem, and gradually establish a complete sports health ecosystem; at the same time, Haosha will start sports health management business to create greater development space for development.            Since 2008, Haosha has been selected as "China's 500 most valuable brands" for many years, and has been recognized as a landmark brand in China's water sports industry. In 2014, Haosha was a domestic brand certified by fina competitive swimsuit, and was selected by Forbes magazine as China's potential enterprise in 2014.

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