Fuguiniao Company Limited

famous for its excellent product quality and comfortable wearing            Fuguiniao brand (shoes) was founded in 1992. At the beginning of its establishment, Fuguiniao focused on men's shoes and became famous for its excellent product quality and comfortable wearing. Later, Fuguiniao began to enter the women's shoes market. Soon, with its advanced shoe-making technology and prestigious designer team at home and abroad, Fuguiniao developed into one of the most popular medium and high-end shoes brands in China and won many national awards.            Fuguiniao represents a style that urban men and women pursue high-grade life. The brand positioning is elegant, fashionable and noble. Combined with the original classic, occupation, tradition and other basic attributes, it especially adds the attributes of fashion, nobility and elegance, forming a brand-new "urban" commodity line to adapt to the primary market, making the commodity project group of Fuguiniao brand more perfect and able to meet the needs of the primary and secondary market The consumption groups of middle and high grade men and women in the third tier cities.            Fuguiniao Co., Ltd. ("Fuguiniao" or "company", together with its subsidiaries, collectively referred to as the "group") is a major footwear manufacturer, distributor and well-known business casual men's clothing distributor with strong strength. The company is mainly engaged in R & D, production and sales of men's and women's shoes, men's business casual wear and leather goods and other related accessories. The business scope covers brand operation, design and development, procurement, production and sales. According to the industry report, based on the retail revenue in 2012, the company is the third largest manufacturer of brand business casual shoes and the sixth largest manufacturer of brand shoes in China.            The company mainly manufactures and sells products with the famous Fuguiniao brand, and creates a diversified product portfolio. "Fuguiniao" was founded in 1991, and began to produce men's shoes in 1995, and expanded its production line to women's shoes in 1997. From 1998 to 2012, the company's leather shoes products won many titles and awards, such as "China real leather shoes king" and "the most competitive brand in the market". On the basis of making full use of product advantages and brand awareness, the company began to sell a variety of business casual men's wear such as suits, pants, jackets and shirts, as well as leather accessories such as belts, bags, suitcases and wallets under Fuguiniao brand in 2011. Diversified product mix makes the company stand out in China's shoes and clothing market and occupy a dominant position.            More than 20 years of brand management experience has created the company's professional. "Anywalk" and "FGN" were successfully launched in 2010 and 2012 respectively. FGN brand products aim at consumers aged between 25 and 40, providing medium and high-end men's and women's shoes, while "anywalk" brand products aim at fashionable people aged between 16 and 35, providing men's and women's fashion casual shoes. Promoting diversified product mix with different brands enables the company to face a wide range of customers and improve its market competitiveness.            According to the latest fashion trends and customer needs, the company is committed to manufacturing high-quality, comfortable and market-leading footwear and men's wear products; each product department and brand has a special research, design and development team. The company's designers have won the first prize of the national leather shoes design Grand Prix and the special prize of China Leather Design Grand Prix.            The company's huge sales and distribution network covers more than 30 provinces, autonomous regions and municipalities in China. With the increasing market demand for personalized products and the development of China's e-commerce business, the company also sells some products through large-scale group buying and third-party online shopping platforms. The company always adheres to the business tenet of "innovation for development, quality for survival, management for efficiency", and is constantly committed to improving product quality, design and R & D level, and maintaining brand honor. The company will make unremitting efforts to become the most influential fashion brand enterprise in China.