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Beijirong (Shanghai) Textile Technology Development Co., Ltd

Date:2021-02-08 View:254

Beijirong, a brand of Shanghai Saiyang group, was born in 1998. It is one of the earliest leading brands of thermal underwear in China. Once the products come out, relying on advanced scientific and technological concepts, excellent quality and popular consumption, they quickly occupy the market. Zhao Benshan's advertising slogan "wear polar fleece when you are afraid of the cold, people all over the world know it". It quickly spread all over the country and became the talk of people after dinner. Polar fleece also quickly jumped to become one of the important leading brands in China's thermal underwear industry.            At present, polar fleece is standing at the forefront of the thermal underwear industry with its leadership style. Over the past 16 years, it has won dozens of honors such as "3.15 mark commodity of China Consumer Association", "famous trademark of Shanghai", "advanced unit of national clothing Standardization Technical Committee", "main drafting unit of national standard for thermal underwear", etc. it has more than 20 patents and a huge and perfect sales network composed of more than 5000 dealers at all levels, creating accumulated sales volume More than 80 million sets of products.            Brand value            In the past 16 years, the dream has led the company to move forward. On the way forward, the company has continuously implemented product innovation and marketing model reform. At present, its development has covered underwear, home textiles, men's wear three categories, a total of thousands of categories, sales channel network covers 28 provinces, cities, autonomous regions, more than 6000 terminals, product quality and reputation has won the unanimous recognition of consumers. At present, the brand value of polar fleece has been assessed by the world brand laboratory as 4.735 billion yuan. The company has more than 20 patents and more than 5000 sales network composed of agents at all levels. Its products cover all provinces, cities and autonomous regions except Hong Kong, Macao and Taiwan. Up to now, only one category of thermal underwear has created a business myth of accumulating sales of nearly 40 million sets, and is known as the leading enterprise of thermal underwear in China.            Launch more brand introductions

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