Yierkang Co., Ltd

Yierkang Co., Ltd. is a leading footwear brand enterprise in China. It was founded in 1995, upgraded to an enterprise without regional name in 1999, established an enterprise group in 2001, and completed the shareholding system reform in 2011. Headquartered in Qingtian, Zhejiang Province, it has three wholly-owned subsidiaries: Fujian Yierkang sporting goods Co., Ltd., Yierkang shoes (Shanghai) Co., Ltd. and Yierkang Guangdong leather products Co., Ltd.            The company is mainly engaged in the R & D, production and sales of leather shoes, leisure clothing and its supporting products. It is a famous brand enterprise of leather shoes in Zhejiang Province and a key backbone enterprise in China's leather industry. The company adheres to the business philosophy of "building the city with quality and invigorating the enterprise with science and technology", takes intellectual property as its core competitiveness, actively promotes R & D and scientific and technological innovation, and owns a provincial enterprise technology center and more than 70 technical patents.            Enterprises adhere to the brand road, the implementation of famous brand strategy, the implementation of monopoly chain, the country is divided into more than 30 sales areas, opened nearly 4000 sales outlets. It is the unremitting pursuit and unswerving belief of Yierkang people to make good products, beautify people's lives, run enterprises and enrich thousands of households.            Brand interpretation:            Meaning: will, intention, will. The will of Yierkang brand is for our market, for our customers, for our employees and for our society. It embodies a people-oriented, people-oriented values.            Er: it's for you in the old saying. By you, we mean our customers, our employees and the relationship between you and me. It reflects the friendly attitude of Yierkang brand, just as Yierkang brand owns friendly products, friendly prices and friendly market relations.            Kang: it is the idea of "to your health, to your happiness, to your health, to your health" advocated by Yierkang, which embodies an atmosphere. For customers, Yierkang provides a healthy and comfortable consumption experience; for employees, Yierkang provides a positive and happy working environment. So this kind of atmosphere is a kind of harmony.            To sum up, the brand concept of Yierkang is "humanism, affinity and harmony", which is also the spirit of Yierkang. Here, humanism is from the perspective of an individual, conveying a kind of values; affinity is from the perspective of a group and a team, creating an atmosphere; harmony is from the perspective of society and even nature, reflecting the realm of brand.