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Huili shoes was founded in 1927, 80 years ago. "Huili" trademark was registered in 1935, and was recognized as a famous trademark in Shanghai in 1997 and a well-known trademark in China in 1999. "Huili" footwear products have won the national quality silver award, the Ministry of chemical industry and Shanghai high quality product award, the title of Shanghai famous brand product and Shanghai Export Inspection Exemption Certificate for several consecutive years, and the 21st Spanish international quality award. The enterprise has passed the certification of ISO9001:2000 quality management system. Huili shoes have the characteristics of retro, fashionable, best-selling, leading the trend, new fashion and so on. Huili basketball shoes are also popular all over the world, such as the big B-1 type in the beginning and the wb-1 type with Chinese history. Brand history In 1947, the first "Huili" tire was manufactured by Shanghai Zhengtai rubber factory. Zhengtai rubber factory originated in 1927, and its development history is one of the enterprises founded by the national rubber industry in old China. The development history of Zhengtai rubber factory is the epitome of the bumpy development of national rubber industry in old China. With its products from famous "Huili shoes" to "Huili" brand automobile tires, Zhengtai rubber factory has gradually become the backbone of China's national rubber industry. Chint rubber factory experienced many risks from 1927 to 1933. The catastrophe in 1933 almost pushed Chint rubber factory to the brink of bankruptcy. The next year, Zhengtai rubber factory miraculously stood up, and saw a glimmer of light in the development of Zhengtai rubber factory. The appearance of the new trademark "Huili" is even more refreshing. On April 4, 1935, Shanghai Zhengtai company officially registered the Chinese "Huili" and English "warrior" brands. The originality of Huili trademark comes from the English word "warrior", which means warrior, warrior and fighter. The homonym of "warrior" leads to the Chinese trademark name of "Huili", and "Huili" implies "Huitianzhili", which means "great power that can overcome difficulties". In 1948, when the National Games was held in Shanghai Jiangwan Stadium, Huili brand was further promoted. Zhengtai rubber factory carefully designed and closely contacted with people from the sports and press circles to cooperate with publicity. Large and eye-catching billboards are set up in the sports ground to attract the audience, especially young students. Zhengtai rubber factory also strongly supports the cause of national sports. It once established a "Huili" basketball team. In 1948, after the "National Games", more than ten basketball players from Liaoning Province were unable to return because of the war of liberation. In order to obtain economic support, the manufacturer agreed to accept the team through the introduction of Qian xucang, a sports expert. In June and July of that year, Huili basketball team was established. This basketball team has gradually become a famous force on the Shanghai basketball court. It has moved to the mainland and Hong Kong, objectively expanding the reputation of "Huili card". After liberation, these basketball players became full-time staff. From 1950 to 1951, the country actively developed sports, and they gradually transferred out to become the backbone of Chinese basketball. Some of the players have served as teachers in sports schools, while others have become coaches or leaders of national, provincial and municipal basketball teams. In order to develop the national tire industry, Zhengtai rubber factory has gradually expanded from a world-famous rubber shoe factory to a tire manufacturer. In October 1945, the first tire workshop of Chint factory was built. The workshop is a three story concrete structure, covering an area of 1294 square meters. In 1947, Chint rubber factory succeeded in trial production of automobile tires, and the tire brand was also named "Huili". In 1982, the first batch of radial tire for Huili car was successfully put into trial production. In 2001, Shanghai Michelin Huili Tire Co., Ltd. was established, but its development is not satisfactory. Later, led by Huayi Group, Michelin participated in the establishment of shuangqian group (Anhui) Huili Tire Co., Ltd. in 2012. With the mission of building the first brand of China's passenger tire, and with the help of the respective advantages of shuangqian group and Michelin in tire business, the company's scale will reach the world level, its core technical strength, enterprise competitiveness and "Huili" brand Our influence will continue to rise. brand positioning In the face of a new generation of modern Chinese young people who pursue a better life (family happiness and career success), Huili radial tire integrates international advanced technology to provide them with safe, reliable and carefree driving on Chinese roads. Based on the product development concept of "people-oriented, advocating sports and promoting health", Huili company takes technological innovation as the core, focuses on the research and development of high-tech cold adhesive professional sports shoes and outdoor fitness sports shoes, and actively expands the production of gentleman's shoes, gentleman's leisure shoes, women's fashion shoes, women's leisure shoes series, and sports leisure shoes series We are constantly bringing forth new things.
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