Taipingniao Group Co., Ltd

Taipingniao, which is committed to enterprise innovation and fashion charm, has the international leading "fast fashion joint" business model, takes the clothing brand creativity, design and marketing as the industrial core, and develops diversified enterprise groups of family culture, automobile trade and commercial investment.            Since 1996, taipingniao has been ranked among the top 100 enterprises in sales revenue and profit in the national garment industry. At present, the group has more than 5500 employees. In 2013, the group achieved an operating income of 10.5 billion yuan, profits and taxes of 1.1 billion yuan, and total assets of 6.2 billion yuan, ranking among the top 10 garment enterprises in China. It is one of the top 500 private enterprises in China, one of the top 100 private enterprises in Zhejiang Province, and one of the top 50 tax payers in Ningbo City, "Taipingniao brand" has also been awarded the honorary title of "China famous brand".            Stepping into a new stage of development, taipingniao group will continue to uphold the corporate mission of "advocating fashion concept and leading fashion life", firmly grasp the main line of fashion trend development, and is determined to build "taipingniao" into "China's first fashion brand", and take the internationally renowned large fashion industry group and China's world brand as the long-term development vision of the enterprise, and become the Chinese public A flag of the fashion world.            The development process of taipingniao:            Since its establishment and development, taipingbird has experienced three major turning points: first, the positioning of the brand when it was founded; second, the transformation during the 1997 financial crisis; third, the problem of entering the women's clothing market at the beginning of the new century. However, no matter how the company's business strategy changes, the only thing that runs through and remains unchanged is the company's business philosophy: "dislocation competition". It is such a concept that, along with the wind and rain and smooth road of taipingbird, it will lead taipingbird to a new glory.            Taipingbird's future development strategy:            Looking forward to the future, taipingbird insists on strengthening and expanding the main business of brand clothing, and takes "being an excellent fashion brand retail company" as its development goal. We will continue to expand around the fields of "home products and trade" and "investment and auto trade". Through reasonable industrial planning, system innovation, professional operation and supervision of the group, the business of the group will form a trend of core business and common development in multiple fields, so that the industries of the group will form a strong competitive advantage in their respective fields.            The group will continue to increase investment in brand clothing, and promote the improvement of clothing brand, R & D, marketing, industry chain integration, informatization and logistics. We should continue to adhere to the creative economy concept of "design drives brand development", and maintain the advantages of product design by establishing design companies or platforms abroad, or even acquiring relevant foreign design institutions. The company will implement the channel strategy of "land, air and sea" three-dimensional development (land, namely traditional physical stores; air, namely online e-shopping; sea, namely the future overseas market), timely launch the plan of international first-class stars acting as brand spokesmen, further enhance the influence and reputation of taipingniao brand in the fashion industry, and realize the short-term goal of the first domestic fashion brand. In addition, in addition to the main business of clothing, we should deeply cultivate the two industries of "automobile trade" and "fashion home products". At the same time, we should give full play to the group's brand advantages, industrial advantages, capital advantages and talent advantages to carry out project investment and equity investment, so as to drive the development of the overall scale of the group.            Through our unremitting efforts and the strong support from friends from all walks of life, we believe that taipingniao group will achieve new breakthroughs in the development of the company and create a new brilliant chapter in the development of the company!