Chanel (China) Trading Co., Ltd

Chanel was founded in 1913 in Paris, France. For many years, Chanel has maintained its elegant, concise and exquisite style. Breaking through the tradition is also its major feature. The double-C logo, diamond pattern and Camellia are the three symbols of Chanel empire! Chanel, like her designer, will write a legend forever.

Gabrielle Chanel was born in 1883 and died in 1971. Coco is her nickname. Although she left us for a long time, her classic style has always been the originator of fashion. She loves to use black and white for beautiful illusion, to achieve an absolute beauty and perfect harmony. She left a lot of views on fashion and became a direct spiritual tutor to guide the fashion of this era. She believed that beauty means beauty both inside and outside. Although fashion constantly brings forth new ideas, style will never be eliminated. At the same time, she was convinced that "simplicity" is the best way to show good texture. Her classic designs include: NO.5 perfume, twill, bicolor shoes, black dresses and so on. The classic accessories are leather handbags with women's bare hands, and her favorite camellias still bloom in satin evening banquet relief patterns.

Chanel fashion always has elegant, concise and exquisite style. She is good at breaking through the tradition and successfully pushed the "colorful" women's clothing to simple and comfortable in the early 1940s. This is perhaps the earliest modern casual clothing. Chanel has well-known, far and near products, including perfume, fashion, perfume, fashion accessories, cosmetics, perfume, and so on.

Chanel brand takes the high-end route, fashion simple, simple and comfortable, pure style. "Fashion is fleeting, style is forever" is still the guiding force behind the brand; "whether it's sportswear with strong male elements, two-piece tweed suit, artificial jewelry that breaks the old values, Camellia totem with strong feminist color, or the only thing that Mary Monroe wears on the bed Chanel No.5, Chanel Challenge the old system and create new fashion. The most special thing about Ms. Chanel is her practical magnificence. She draws inspiration from life, especially love. Unlike other designers who ask others to cooperate with their designs, Chanel provides emancipating freedom and choice, transforming fashion design from a male dominated trend to an independent stage for women's aesthetic feeling. Instead of tight waist, whale bone skirt hoop and long hair, Coco Chanel advocated shoulder style leather bags and fabric suits. Coco Chanel dominated the style, posture and lifestyle of women in the first half of the 20th century, a new philosophy of simple and comfortable luxury. As she said in her lifetime, "the opposite of magnificence is not poverty, but vulgarity.".

Memorabilia

In 1910, Ms. Chanel opened a millinery shop in Paris to capture Paris celebrities with her simple and comfortable hat;

In 1914, Ms. Chanel opened two fashion stores, and Chanel, a fashion brand with far-reaching influence, was officially born;

In the 1920s, Ms. Chanel got inspiration from men's wear, adding a little more male flavor to women's wear, which changed the excessive gorgeous fashion of women's wear. Ms. Chanel innovatively added blazer to the women's wear series, and also introduced women's pants, which brought great revolution to the modern fashion history.

In 1921, the ChanelNo5 perfume was launched, and began to develop perfume and cosmetics. Now perfume and cosmetics have become a very good project for Chanel (Chanel). Every time a new perfume is launched, Chanel also takes pains to lead the cosmetics industry. Every season, a new product is launched, and it is not sold in season. All products are highly sucked in the market. (Chanel) Attraction and charm. Chanel has also launched skin care series in recent years. The complete series designs different skin care procedures for oily, neutral and dry skin.

In 1925, Chanel began to produce a small amount of blush, lipstick and maintenance products for its own use and guests, only displayed in Chanel (Chanel) boutique, but these goods have been named CHANEL.

In the 1930s and 1940s, when the Second World War broke out, Ms. Chanel closed her shop;

In 1954, Ms. Chanel returned to France and made a comeback. With her usual simple and natural style, she quickly captured many Paris ladies. Tweed coats, bell bottoms and so on are all works of Ms. Chanel in the post-war period.

In January 1971, Ms. Chanel died;

Since 1983, Karl Lagerfeld, a design genius, has taken over. Karl Lagerfeld has a free, arbitrary and relaxed design mentality. He always unimaginably unifies two opposite art feelings in the design, which is both bold and dignified, romantic and humorous of French, and rigorous and exquisite of German style. He does not have the same modeling line and preferred color, but he can understand the pure style of "Chanel" from the beginning to the end of his design. This devilish designer of Swedish and German origin, who always wears black sunglasses, is most praised for his talent and rebellious blood, just like Coco Chanel. In the first quarter of his term of office, he cut the skirt and paired it with colorful and exaggerated fake jewelry, which shocked the whole fashion industry and pushed Chanel's momentum to another peak in the past 20 years.

Chanel brand has been established for nearly 90 years, and has never made a single men's dress. It was only in the autumn and winter series of 2005 / 2006 that several men's clothes were made and put on the market.