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H. D. Lee mercantile founded Lee brand in Kansas in 1889. In 1926, Lee invented the world's first zipper jeans 101z series, which became Lee's classic logo together with the famous' hair on hide 'horse fur version and? Shaped back bag product sewing design (lazys). From the introduction of the first protective leebib overalls to the classic 101 series made of 13 oz heavy denim, Lee has always been determined to innovate, playing a crucial role in the process of jeans from practicality to fashion. Lee has been preserving the tradition and constantly innovating. He has a leading position in the jeans fashion industry. He is connected with the fashionable young generation and is known as the classic of jeans culture.
Today's Lee
Today, the long history of Lee makes it a mainstream of American jeans. Its products, no matter in the traditional and avant-garde point of view, still maintain a certain level and value, and have become the code name of both classic and fashionable jeans.
The company's brand ranked 462 in the 2006 world brand 500 list compiled by world brand lab.
Lee Jeans has a history of more than 100 years since its birth. With its pioneering and classic design, Lee Jeans has become the classic and authority in the jeans industry, and is known as one of the three major Jeans Brands in the world. With its simple and pure style, Lee Jeans attract the attention of men who pursue fashion all over the world, and represent the men's clothing brand of European fashion trend.
Lee autumn and winter fashion conference broke the traditional way of showing the latest clothes to the guests by models walking on the T-shaped platform. It showed the "backstage" and cooperated with special scene matching. The media and fashion matching experts on the scene matched many autumn and winter clothes by themselves. The creative team of Beijing bedtapas & bar and VF group unexpectedly chose this little-known place, Located in the Old Drum Tower area of old Beijing, the site layout, ancient courtyards, old wooden beams, reclining chairs and ancient beds all tell the world about the long history here and the traditional culture of the ancient capital, which is in harmony with the cultural heritage of Lee & Wrangler.
Today, Lee has sold well in more than 200 countries and regions around the world. In 1995, the 100 year old king of jeans officially announced his entry into China.
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