haier group corporation

Haier Group was founded in 1984. It started from the production of refrigerators, and expanded to home appliances, communications, it digital products, home furnishings, logistics, finance, real estate, biopharmaceutical and other fields. It has become a global leading provider of solutions for better life. In 2014, Haier's global turnover was 2007 billion yuan, its total profit was 15 billion yuan, its profit increased three times than its revenue, and its online transaction volume was 54.8 billion yuan, a year-on-year increase of 2391%. According to the data of Euromonitor, an authoritative consumer market research organization, Haier's global retail sales share was 10.2% in 2014, ranking the first brand of large household appliances in the world for six consecutive years.

Haier is committed to becoming a local brand loved by global consumers. For many years, it has been practicing the overseas market strategy of localized R & D, manufacturing and marketing, and has achieved good results. At present, Haier has five R & D centers, 21 industrial parks and 66 trading companies in the world, with users in more than 100 countries and regions.

Innovation is Haier's corporate culture gene. Haier's innovation is reflected in the platform enterprise construction and management mode innovation. At present, Haier is transforming from a platform for manufacturing products to a platform for manufacturing makers. Qingdao Haier (stock code sh: 600690) and Haier Electrical appliances (stock code HK: 01169) have gathered a large number of makers and start-up micro businesses. They use Haier's ecosystem resources to achieve innovative growth and gather a large number of user resources on an open platform. In 2014, Haier registered 36.85 million users.

With Qingdao Haier as the main body, the smart home platform is committed to promoting the transformation from product hardware to solution. Through the smart home U + life platform and the Internet factory, the parallel interaction platform and ecosystem are built to provide a better life solution in the Internet era, and finally realize the best interaction, transaction and delivery experience of users in the whole process. The value interaction platform with Haier electric appliance as the main body is committed to realizing the transformation from manufacturing to service, creating a user value interaction platform with virtual and real integration, taking the Internet of things and logistics services as the core, transforming the traditional logistics distribution link into creating user interaction value in the process of providing services to users, and building an open platform led by user experience in the Internet era.

Haier is committed to building an investment driven platform and a user pay platform. Through the win-win mode innovation of rendanheyi, employees can become entrepreneurs on the open innovation platform, creating value for users and realizing their own value at the same time. In the first mock exam, Haier transforms the enterprise from a management oriented organization to an investment platform, and the employee turns from the original passive executor to the self driving innovator on the platform. The driving force of the employee is the user demand that is constantly interacted. The enterprise and the employees and partners turn into a win-win ecosystem, and the original series process becomes a parallel process, and all parties are connected in parallel. Create value for the market together. In 2014, the theme of Haier Group's strategy was changed to "enterprise platform, employee customization, and user personalization": enterprise platform corresponds to the Internet thinking of enterprises, that is, enterprises have no boundaries; employee customization corresponds to the value embodiment of employees, and employees become innovators of independent entrepreneurship and innovation; user personalization corresponds to the Internet purpose of enterprises, that is, to create the best user in the whole process Experience. The win-win mode of rendanheyi has solved the management problems in the Internet era, and attracted the world-famous business schools and management experts to follow up and research. Haier's rendanheyi win-win mode has been included in the case database for teaching research.

The advent of the Internet era has subverted the traditional economic development model and brought new challenges and opportunities to enterprises. Haier will adhere to the development strategy of networking, explore and innovate, continuously promote the win-win mode of rendanheyi, build an investment driven entrepreneurship platform driven by user demand internally, build an open ecosystem system in parallel externally, and create a world-class brand in the Internet era.