P & G (China) Co., Ltd

SK-II, born in Japan, is the crystallization of Japanese skin experts' application of technology in the development of skin care products. It is a popular skin care brand in Japan, Hong Kong, Taiwan, Southeast Asia, South Korea and China. In 2003, SK-II brought the wine red whirlwind to Europe and sold well in Britain and other places.

Founder of SK-II company MR.MAX Factor, born in Poland, worked as a wig and makeup artist in his early years. He immigrated to the United States in the early 19th century.

In the middle of 1909, Mr. SK-II opened a theater supplies store in the theater district of Los Angeles, specializing in professional wigs and cosmetics for the stage. At first, he sold theater cosmetics in Germany, but because some film actors often asked him for advice on make-up, he felt that the new film industry at that time needed a new kind of make-up skills. At that time, actors used oil paint to make up their faces. The makeup on their faces was thick and oily, which made them stiff and unnatural. So Mr. SK-II invented a new formula of cream makeup, called flexible greasepaint, which is a make-up product specially made for film shooting.

Floating world feelings

Subsequently, SK-II made another pioneering work, publishing "society makeup" series, making cosmetics step out of the professional dressing room and become a consumer product shared by women from all walks of life who care about "beauty". Beauty is no longer the patent of stars and artists, and ordinary women can also confidently glow with a brighter appearance.

This series of products contains foundation, honey powder, blush, eye shadow, eyeliner, eyebrow pencil, mascara and dressing. The products with covering function are designed according to the concept of "harmonious color" of SK-II. Under the harmonious embellishment of complementary colors, the harmonious color sense of every kind of hair color or skin color is highlighted, so that all female friends can have the glamour and attraction like stars. Up to now, the concept of "harmonious color" is still SK-II's unchanging belief in the development of cosmetics products.

Domain expansion

From make-up into the field of skin care: because of the importance of healthy skin to beauty, SK-II ukiyoe color make-up series also launched skin care series, including skin cleaning, moisturizing and preventing skin aging. These products are suitable for all kinds of skin types and are loved by movie stars and general consumers.