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UNIQLO is a famous leisure brand in Japan and a core brand of fast retailing group, which ranks in the forefront of global apparel retail industry. Adhere to the modern, simple and natural, high quality and easy to match goods to consumers around the world. And the idea of "versatile" advocated by him is also well known by the world. "Clothing is a supporting role, the person who wears clothes is the protagonist" highlights its people-oriented clothing concept, even if the seemingly simple basic style, as long as it is carefully matched, it can also show its own personality. UNIQLO's full name is uniqualothingwarehouse, and its inner meaning is to provide customers with the goods they want at a reasonable and reliable price by abandoning the warehouse type stores with unnecessary decoration and adopting the supermarket type self-service shopping mode. The name of the company is fastretailing, which contains many special meanings. Fast + retailing not only reflects the fundamental spirit of the enterprise of how to commercialize customers' requirements and how to provide goods quickly, but also expresses their unshakable belief that they expect to become a retail enterprise with the universal concept of fast food culture. This concept refers to the continuous provision of a large number of clothes that can be worn at any time, anywhere and by anyone through a unified service all over the world at a reasonable and credible price. Therefore, they have a unique commodity planning, development and sales system, so as to realize the low cost of store operation. UNIQLO brand fast selling company was established in 1963, when it was a small clothing store selling suits. Liu Jingzheng, the current chairman and general manager of the company, graduated from Waseda University majoring in economics in his early years. He joined the fast selling company in August 1972 and became the chairman and general manager of the company in September 1984. In 1982, when Yanai, who was already a special director of the company, was on an inspection tour in the United States, he was inspired by the warehousing sales mode in American university campuses. After returning home, he proposed to try to sell clothes in a clothing store by means of warehousing self-service shopping. For the first time, he introduced a supermarket style clothing sales mode in Japan, and realized the store operation through a unique commodity planning, development and sales system It's cost-effective. In June 1984, the first UNIQLO warehouse clothing store was officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a depression, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at a low price. In order to gather popularity and attract customers, UNIQLO also provided free breakfast for customers who came to shop: bread and milk, which really attracted a large number of customers. Every morning, many people gather in front of UNIQLO's shop, line up to receive breakfast, and then go into the shop to buy. In 1991, the company quickly started chain business, and put forward the development plan of establishing 1000 branches to realize UNIQLO chain. Stores with national characteristics such as limited and gap in the United States became the model of UNIQLO expansion. In 1994, UNIQLO was listed on Hiroshima stock exchange, and then listed on Tokyo Stock Exchange. In 1998, UNIQLO's original hostel opened, and woolen sweater was promoted With the success of sales, the era of "casual wear directly facing consumers" began. The so-called "leisure clothing directly facing consumers" is to comprehensively revise the planning, production, circulation, sales and other business processes, and strive to establish the most suitable business model for consumers. The key is to mass produce according to the needs of consumers. In this way, with its unique business philosophy and business model, UNIQLO has developed all the way. Today, fast retailing company has become the first enterprise in Japan's retail industry and the top one in the world's clothing retail industry, with nearly 600 stores in Japan alone. It has created a miracle that the sales volume in 1999 was 111 billion yen, in 2000 was 228.9 billion yen, and in 2001 was 418.5 billion yen, and its performance doubled continuously in three years. Therefore, it ranks first in Japan's "prosperous enterprises in the 21st century", and has become the market share of Japan The most popular leisure wear brand. In September 2001, Fast Retailing established its first overseas No.1 store in London. Now UNIQLO has 15 stores in the UK. Within one year of entering Europe, UNIQLO has been rated as "the most influential and outstanding enterprise in the UK market in 2002" by the representative European industry magazine "retailweek".
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