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Guangdong ray (Group) Co., Ltd. (000168)
Guangdong Lei Yi (Group) Co., Ltd. (hereinafter referred to as "Lei Yi company") is a large-scale asset management company with a history of more than 20 years, mainly engaged in fashion design, production and sales, integrating trade and investment. The predecessor of ray company, Puning Hongxing weaving and garment factory Co., Ltd. (hereinafter referred to as "Hongxing company") was established in 1989. Hongxing company was restructured into Guangdong Lei Yi (Group) Co., Ltd. in 1997. In October 2000, with the approval of China Securities Regulatory Commission, ray issued 69000000 domestic listed foreign shares ("B shares") to foreign investors, and was listed on Shenzhen Stock Exchange.
After more than 20 years of continuous reform and development, with the help of the capital market and the efforts of all employees of the company, Guangdong ray (Group) has developed from an unknown small enterprise to a listed company of the group, and has won various awards.
Ray company is headquartered in Shenzhen City, Guangdong Province, and its large garment production base is located in Meixin Industrial Park, Puning City, Guangdong Province. The clothing production base covers an area of more than 70000 square meters, with a construction area of more than 60000 square meters. It has production lines for fashion, suit, trousers, T-shirt, shirt, casual wear, uniform, school uniform, etc. it has introduced more than 2000 sets of highly automated advanced clothing production equipment from the United States, Germany, Japan and Europe, with an annual production capacity of 10 million sets of clothing, It is one of the largest garment production bases in Guangdong Province. The base can be engaged in all kinds of suits, trousers, T-Shirts, shirts, casual wear, underwear, domestic industry and commerce, civil aviation, tax uniforms and all kinds of women's wear, children's wear, school uniform production.
In 2002, the company decided to change the company's single processing and production business. The company's development strategy is formulated from the new plan. Through the organic combination of clothing production and brand marketing, the company's profitability and anti risk ability can be further improved. Therefore, in 2002, while maintaining a stable share of the international market, the company controlled a number of domestic clothing enterprises operating "Saint Paul", "missk" and other brands through a series of capital operations such as acquisition and merger. Quickly set up their own marketing network, sales team, access to customer resources, changed the single main business model. In recent years, the brand marketing business has developed rapidly, constantly developing new agency brands, and has achieved extraordinary business results.
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