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Beijing explorer outdoor products Co., Ltd. is a high-tech enterprise specializing in outdoor products research and development, design, production and sales. In 2008, the Pathfinder has built a research and development center with the largest scale and the strongest innovation ability in China's outdoor products industry. The three products designed won the most authoritative Industrial Design Award "Red Star Award" in China. Its marketing network is spread in 133 large and medium-sized cities in China, with more than 400 standardized stores. The first mentioned rate of target consumer group and the rate of entry of top-level shopping malls are among the first in the industry.
Beijing explorer outdoor products Co., Ltd. was founded in 1999. The company "pursues scientific and technological innovation, provides safe and comfortable outdoor sports equipment for brave and enterprising people", and its products cover all fields of outdoor life. With the upgrade of the Explorer ecological circle strategy, centering on the user needs, the company has expanded its business to three major business groups, namely outdoor, travel and sports. In june2015, the company officially renamed "Pathfinder Holding Group Co., Ltd.".
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