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Beijing bus media Co., Ltd. (hereinafter referred to as "Beiba media", formerly known as Beijing Bus Co., Ltd.) was established on June 18, 1999. On January 4, 2001, it successfully issued 80 million RMB ordinary shares (A shares) in Shanghai Stock Exchange, and was listed on February 16 of the same year, with the stock code of 600386.
The establishment and development of Beiba media is an important part in the history of the development of the capital public transport. In 2006, the company has carried out three major asset restructuring, making the company's business development from the initial gorgeous transformation of urban public transport to a comprehensive service provider with advertising media, automotive services and investment and financing business as the main business. In 2018, the company will comprehensively deepen reform, explore and innovate. In the future, the company will be committed to strengthening advertising media, expanding new energy business, optimizing automobile services, realizing business incubation function, improving the level of state-owned asset securitization, and comprehensively starting a new journey of building a domestic first-class and industry-leading listed company.
As of June 30, 2020, Beiba media has total assets of 4.594 billion yuan, total liabilities of 2.752 billion yuan, net assets of 1.843 billion yuan and total share capital of 806.4 million shares. By the end of June 2020, Beiba media has accumulated operating income of 1.834 billion yuan, realized total profit of 6.9705 million yuan, net profit attributable to shareholders of the listed company of - 5.8178 million yuan and earnings per share of - 0.01 yuan.
The company has 7 sub branches and subsidiaries: Beiba media advertising branch (Advertising Division), Beijing public transport Advertising Co., Ltd., Beijing bus car rental Co., Ltd., Beijing bus haiyijie Automobile Service Co., Ltd., Longrui Sanyou New Energy Automobile Technology Co., Ltd., Beijing Tianjiao scrap car recycling Co., Ltd. and Beijing Beiba Communication Co., Ltd Media investment limited.
Beiba media always adheres to the strategic guidance, manages the enterprise according to law, adheres to the principle of streamlining and efficiency, combining industry with finance, takes the market as the guidance, consolidates the development of existing formats, develops and innovates the business model, creates a brand-new, characteristic and new type of cultural and creative industry, and makes contributions to the promotion of "Beijing soft power".
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